Joe Wicks - the UK’s most famous fitness coach! The live PE sessions during the lock down for kids; the books; the YouTube channel; the public events; the TV appearances; the MBE! Joe Wicks is good at what he does, he has energy and passion, he has fame and success. But for me the main thing is fortitude in the face of rejection and failure. I remember him telling a story about standing outside a railway station in London handing out fliers for fitness boot camps in local parks; and no one turned up, not a single person! He was young, enthusiastic, hopeful, proactive, and pretty much trying to do what he does now! So how did Joe Wicks become so successful? And here I have to look in from the outside, and as Roy Walker used to say on Catchphrase, “say what you see.”